Last updated: 29/10/2020


1.1 This Website is managed and operated by or on behalf of the authorized operator of the SportPesa brand in Kenya under a local company with registration number PVT-9XUGA85 with its physical address at The Chancery, Valley Road, Nairobi as a data controller ("Company"), its successors in title and assigns and, where the context so requires, its agents, service providers, data processors, business partners including any entity that may provide technical support and ancillary services to the Company enable it to operate gaming and ancillary services or products (also referred to as “we” or “us” in this Cookie Policy (the “Policy”)). The Policy is designed and intended for the use and benefit of any person using the Website (“User” or “you” in this Policy).

1.2 You agree that we reserve the right to amend this Policy at any time without any reference or prior notice to you. When such amendment occurs, you agree to abide by the terms of the revised Policy. Your continued use of the Website after the amendment of this Policy will be deemed as consent to terms of the revised Policy.


2.1 The user is informed that this Website uses cookies.

2.2 Upon accessing this Website, cookies are generated on your computer and/or equipment. A “cookie” is a small text file that identifies your computer and/or equipment on our server. Cookies in themselves do not identify the individual user, only the computer and/or equipment used.

2.3 Cookies record those areas of the Website that have been visited by your computer and/or equipment, the time of your visit and the activity that was conducted in the Website.  Cookies may be provided by third parties on behalf of the Company and its affiliates.

2.4 Moreover, we would also like to inform you that the Website uses ‘persistent’ cookies. ‘Persistent’ cookies usually have a long shelf life because they are “collected” and “updated” every time a user visits a page where the same or a similar cookie is being used.


3.1 A cookie is a small file and in order to use it we ask your permission for it to be placed on the hard drive of your computer and/or equipment. Once you agree, the file is added and the cookie helps to analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

3.2 Thus, we use cookies to understand which are the most popular areas of the Website are and also to improve your experience.  For example, the cookies that we use ensure that some promotional items, such as pop-ups and overlays, do not appear too often on the same visit to the Website. 

3.3 We use traffic log cookies to identify which Websites and/or applications are being used. This helps us to analyse data about web page traffic and improve our Website in order to adapt it to the customer´s needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

3.4 Information obtained through cookies is used by us and by third parties that we have hired in order to show you advertisements related to your preferences.

3.5 Cookies generally help us to provide a better Website, which allows us to monitor which pages you find useful and which you do not. A cookie does not in any way give us access to your computer and/or equipment or to any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. This may mean that you cannot make the most of the Website.

3.6 Before any Cookies are placed on your computer or device, subject to section 4.2 AND/OR section 5.2, you will be shown a pop-up, message bar etc requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow only first party Cookies and block third party Cookies.

3.7 Certain features of Our Site depend on Cookies to function. United Kingdom and European Union Cookie Law (the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 amended in 2004, 2011, 2015 and 2016 as of the date of this Policy) deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 5.2. Your consent will not be sought to place these Cookies. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 5.3, but please be aware that our Website may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.


4.1 Our Website uses analytics services provided by Google Analytics. Google Analytics is used to help us understand how you make the best use of our content and work out how we can improve. These cookies allow us to track your progress through our Website, collect anonymous data on their origin, which pages and/or applications you visit, and the time you spend on the site. This data is then stored by Google in order to create reports. These cookies do not store your personal information.

4.2 The analytics service(s) used by our Website use(s) Cookies to gather the required information. Certain of these Cookies may be placed immediately when you first visit Our Site and it may not be possible for us to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below in section 5.3.

4.3 The analytics service(s) used by our Website use(s) the following Cookies:

Name of CookieFirst / Third PartyProviderPurpose
_gaThirdGoogleGoogle analytics identification data.

4.4 The information generated by the cookies about your use of the Website, including your IP address, can be transmitted and stored by Google on servers in the United States. Google may use this information for the purpose of evaluating your use of the Website, compiling reports on website activity for us and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties when required to do so by law or where such third parties process the information on behalf of Google. Google will not associate your IP address with any other data held by Google. By using this Website, you consent to the processing of data about you by Google, including transfer of relevant data out of Kenya, in the manner and for the purposes set out above.

4.5 The Google website contains further information about Analytics and a copy of Google's privacy policy pages.


5.1 Without prejudice to any other provision of this Policy, we use the following cookies:

5.1.1 Strictly necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our website, play games or make use of e-billing services.

5.1.2 Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

5.1.3 Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

5.1.4 Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

5.2 The following first party Cookies may be placed on your computer or device:

Name of CookiePurposeStrictly Necessary
spglobalssidUsed for session tracking, prevention of fraud and securing your browsing.Yes
localeStores the preferred language by the customer.Yes
device_viewStores the preferred view of the customer.Yes
cookies_consentedUsed to record and remember customer’s choice on cookies.Yes

In addition, the following third party Cookies may be placed on your computer or device:

Name of CookieProviderPurpose
_gaGoogleGoogle analytics identification data.

5.3 If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

5.4 You can choose to delete Cookies at any time however you may lose any information that enables you to access our Website more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up- to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.


Paybill Numbers

Your account/reference number should be your registered number.

  • 955100 or 5212121
  • 955100 or SPORTPESA

Customer Care

We offer 24/7 customer care attention to SportPesa players